How East Idaho News grew pageviews by 25% on new platforms without changing their workflow

A local powerhouse with global reach

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East Idaho News has built an impressive reputation since its launch in 2015. With a team of award-winning former TV, newspaper, and radio journalists, the Idaho Falls-based news site has racked up over 300 million pageviews from more than 32 million users worldwide. Known for breaking major stories and earning accolades like the national Edward R. Murrow Award, they’ve become a staple in the digital news landscape of the Mountain West.

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But even a powerhouse needs to evolve nowadays.

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Facing shifting SEO algorithms and growing competition for traffic, East Idaho News sought new ways to extend their content’s reach, without sacrificing editorial integrity or overloading their team.

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The Nordot partnership: set it and scale

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Enter Nordot: a content syndication partner that makes multi-platform distribution seamless. East Idaho News quickly expanded to major channels like MSN and Newsbreak, reaching new readers and boosting visibility across the web.

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The team at Nordot handles everything: swift approvals, onboarding, feed setup, platform integration, follow-ups, making the process smooth and scalable.

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Ultimately, Nordot helped the Idaho Falls-based publisher generate new traffic and revenue streams without increasing production costs or changing their content strategy.

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The results: growth that speaks for itself

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Within just four months of going live, East Idaho News saw:

• Up to 4% increase in referral traffic from news sources like MSN and Newsbreak;‍
• 25% increase in additional pageviews across all platforms.

They also gained:

• New revenue from those partner platforms without any extra editorial effort;
  
• Enhanced brand awareness, reaching audiences they weren’t accessing before.
  
  

All of this was achieved with zero to little changes to their content production system. The partnership proved that smart syndication, done right, can lead to real growth. Their content is now reaching readers it never would have reached before.

Download the full case study in PDF here and see how your content can grow reach and revenue with zero added cost.